I've been shooting film on all my editorial shoots so far in 2012 and I plan to continue (unless things like deadlines call for digital). Whenever I mention that I'm shooting film to the Photo Editor or Art Director, they pretty much say the same thing; "Film? Cool! I love film!" A Photo Editor just the other day said to me: "Oh, you shoot film? No wonder I love your work!"
Then, when I get to the shoot and pull out something like my Mamiya RZ67, every subject has said just about the same thing; "Whoa, what kind of camera is that? You're shooting film? Wow!" You know what I hear a lot when I pull out a Canon digital?
"Oh, I have one of those."
Update: Of course, the day after I post this, Kodak files for bankruptcy. Time to stock up?